Future Givers: How the 25–45 year old Donor Generation Is Rewriting Philanthropy
Dec 09, 2025Across the United States in the field of fundraising, there are fewer donors each year. This is expected to continue. And those who do give are giving more than in the past. But these donors are aging. How will philanthropy boldly engage new donors, especially those in younger generations? What are these donors seeking and how might organizations provide it? For financial advisors and those working with wealthy families, how can they understand what family members who are 25 to 45 years old are considering in terms of how they want to contribute to causes they care about in the future? And how might older generations better understand that their adult children view giving differently than previous generations have?
Join Philanthropic Futurist Betsy Cohen of FutureGood and Josina Greene, Director of Giving Strategies for the St. Louis Community Foundation, for a discussion of these questions. This session will share facts and trends about this rising group of caring donors who are in the 25 to 45 year age group. It will focus on key trends and offer ideas for how larger legacy institutions can adapt as younger donors increasingly support smaller and less traditional organizations.
Participants will have space to reflect on what the future holds for this rising group of caring young people and consider how philanthropy will engage the young adults who will be critical to funding the growing needs of society.
Save the Date: January 26 at 1pm ET / 10am PT
Free Webinar: Future Givers: How the 25–45 year old Donor Generation Is Rewriting Philanthropy
Register here
